The Story
Edition: 1st ed.,
Condition remarks:
Book: Good
Jacket: Chipped and worn with some minor damage
Pages: Yellowed , price clipped
Markings: Previous owner
This seminal work chronicles the vibrant and often cutthroat world of American advertising during its mid-20th century boom. Madison Avenue U. S. A. uncovers the intricate strategies, creative processes, and powerful personalities that shaped consumer culture. Martin Mayer presents a candid look at the industry's inner workings, from the genesis of iconic campaigns to the fierce competition for client accounts. The narrative illustrates the profound impact of advertising on society and commerce, detailing the ethical considerations and economic forces at play. This insightful volume offers a compelling historical perspective on a pivotal era in marketing.
Description
Edition: 1st ed.,
Condition remarks:
Book: Good
Jacket: Chipped and worn with some minor damage
Pages: Yellowed , price clipped
Markings: Previous owner
This seminal work chronicles the vibrant and often cutthroat world of American advertising during its mid-20th century boom. Madison Avenue U. S. A. uncovers the intricate strategies, creative processes, and powerful personalities that shaped consumer culture. Martin Mayer presents a candid look at the industry's inner workings, from the genesis of iconic campaigns to the fierce competition for client accounts. The narrative illustrates the profound impact of advertising on society and commerce, detailing the ethical considerations and economic forces at play. This insightful volume offers a compelling historical perspective on a pivotal era in marketing.
