Built To Last - 2nd Edition

The authors of built to last have added a new introduction and new chapter to their bestselling book which examines in great detail the management and philosophy of 18 successful world class companies including Boeing, Hewlett-Packard and Walt Disney. They measure the achievements of these companies against those of less successful competitors to identify what distinguishes the winners from the losers To outstrip and often outlive the competition, claim Collins and Porras companies need two basic things - a guiding philosophy and a challenging mission or goal. The book provides a blueprint for success for companies around the world who can learn from it how to succeed in todays competitive climate, without compromising the ideals of their founders. The new chapter gives a practical `how-to' framework for applying some of the ideas outlined in the first edition.