The Story
Despite the increasing prevalence of digital media, booklets and brochures remain staples of the designer's repertory. PRINT gathers here the best examples from its Regional Design Annuals and adds detailed information about how and why these pieces were created. Booklets and brochures are arranged according to type of client and function, so readers can compare pieces within categories as broad as corporate communications or as specific as college catalogs or sales brochures for office furniture. Each example is accompanied by the story of its creation - what the client wanted, who the audience would be, how the design functions, what type of stocks and ink were used, how special effects were achieved, and so forth. The booklets and brochures in this volume are divided into seven categories: Corporate Communications, Annual Reports, Retail Sales, Educational and Cultural Institutions, Design and Printing, Paper Companies, and Tourism and Travel. Designers creating booklets and brochures for a wide spectrum of clients will find guidance and inspiration in this collection of pieces drawn from the best of PRINT's Regional Design Annual.
Description
Despite the increasing prevalence of digital media, booklets and brochures remain staples of the designer's repertory. PRINT gathers here the best examples from its Regional Design Annuals and adds detailed information about how and why these pieces were created. Booklets and brochures are arranged according to type of client and function, so readers can compare pieces within categories as broad as corporate communications or as specific as college catalogs or sales brochures for office furniture. Each example is accompanied by the story of its creation - what the client wanted, who the audience would be, how the design functions, what type of stocks and ink were used, how special effects were achieved, and so forth. The booklets and brochures in this volume are divided into seven categories: Corporate Communications, Annual Reports, Retail Sales, Educational and Cultural Institutions, Design and Printing, Paper Companies, and Tourism and Travel. Designers creating booklets and brochures for a wide spectrum of clients will find guidance and inspiration in this collection of pieces drawn from the best of PRINT's Regional Design Annual.
