The Marketing Gurus: Lessons from the Best Marketing Books of All Time

THE DEFINITIVE GUIDE TO THE CRUCIAL CLASSICS OF MARKETING The Marketing Gurus provides insightful summaries of the seventeen most influential marketing books ever written. The featured books include: The Tipping Point by Malcolm Gladwell Crossing the Chasm by Geoffrey MoorePositioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.